It's hard to listen to Voice Farm's debut without drawing comparisons to their contemporaries in the field of cerebral, synthesizer-based pop. Their precisely structured, heavily sequenced instrumentals often recall Gary Numan -not that there's anything wrong with that. On the vocal tracks, they resemble a left-coast Devo, casting a jaundiced eye on suburbia, voyeurism, and therapy. At times their sound intersects with the cold tones of early OMD; but Voice Farm takes themselves far less seriously. None of this is meant to imply that they were imitating these other artists. 'The World We Live In' displays a lot of creativity, but lacks cohesion and is hard to get a grip on. It has some quite memorable moments, including the catchy, funny putdown "Beatnik" and the album-closing "Over and Over," which masterfully blends a lyrical theme of obsession with relentless, ominous bass tones. The rest of the album is at least entertaining, except for a couple of songs that seem to have been intentionally designed to annoy: "Cheeno" and "Mama Made Me Do It" (it's interesting to note that the latter also appears on the 'Voice Farm' LP, drastically reconfigured into a strangely sweet pop tune). [SOURCE: ALLMUSIC]
Label:
Optional Records – 004
Format:
Vinyl, LP, Album
Country:
US
Released:
1982
Style:
Synth-pop, New Wave, Electropop
Tracklist:
A1 A.M. City 2:51
A2 Lost Adults 4:08
A3 Beatnik 3:23
A4 Davy's Big Battle 2:52
A5 Mama Made Me Do It 1:31
B1 Sally Go Round The Roses 3:47
B2 Double Garage 3:10
B3 Follow Me Home 2:28
B4 Voyeur 2:57
B5 Cheeno 0:52
B6 Over And Over 3:26
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